Paid marketing is a sales-forward process that allows businesses to efficiently and directly engage, target, and reach their crowd. It is a straight forward approach that, in contrast to organic marketing, bypasses the waiting time to reach the audience. While in organic marketing, the means used merely count on the chance of people coming across
Digital Marketing has been disrupting the Marketing ecosystem since the early 90s. It has also been a great addition in helping to revolutionize the way products and services are being promoted to their target audiences. How to choose the right KPIs can make you save a lot of money. With the evolution of search engines
Today, Quanta Digital PH will introduce a full-funnel strategy that you can adopt on the digital marketing channels that you are using. Any marketing campaign has to be done properly and it starts by having a structure otherwise you might end up with low performance and spend money on Facebook Ads or Google Ads for
In the fast-paced and ever-changing digital landscape, it is a great risk to produce a campaign sans data. Sales and conversions are not guaranteed especially if the published ads do not resonate with the targeted audience. So, how can a brand make sure that their ads connect with the right audience and convert sales?
Times are changing and, whether you like it or not, Facebook Ads is becoming a norm for businesses. If you have a brand or e-commerce venture and would like to generate more sales, then you have to think twice before jumping into your very first Facebook campaign. In this article, we will not be tackling
Performance Marketing was developed alongside the evolution of the Internet, as it relies on the possibility to pay providers depending on the performance. Therefore, you need to be able to have insight and data about the success of your campaign, which is quite impossible without the internet. Thus, performance marketing is closely related to digital