Paid marketing is a sales-forward process that allows businesses to efficiently and directly engage, target, and reach their crowd. It is a straight forward approach that, in contrast to organic marketing, bypasses the waiting time to reach the audience. While in organic marketing, the means used merely count on the chance of people coming across
In the fast-paced and ever-changing digital landscape, it is a great risk to produce a campaign sans data. Sales and conversions are not guaranteed especially if the published ads do not resonate with the targeted audience. So, how can a brand make sure that their ads connect with the right audience and convert sales?